Voice search engine optimization has gone a long way since it was introduced in 2010. By 2020, industry experts and research firms predict that about half of searches will be conducted by voice.
Consult with any SEO marketing firm and you can confirm how this technological innovation has risen to become an SEO must-learn you can’t just simply ignore. If you’re a business owner, you need to up your game in this aspect of your digital presence so you can get ahead of the competition.
Voice Search: The Advantages
The popularity of voice-powered search continues to grow, thanks to the following reasons:
Time Efficient. Obviously, speaking out something is faster than typing words. People, especially mobile users, depend on voice search to quickly know the results of their queries.
Conversational. It’s also more fluid to search by voice. Compare saying “Where’s the nearest gas station?” With typing out “gas station near me.” As voice search uses a more conversational language, people can now express themselves more smoothly.
Convenient. When you use voice search, you are typically presented with only one up to three results. This way, it will be more convenient for you to know what you’re really looking for. You don’t have to scroll down and search through scores of results.
Voice SEO Tips
Now that a brand-new year has come, it’s high time to turn your attention to voice SEO. For any SEO marketing firm, learning about this one is not about discounting the traditional way of optimizing your website; it’s more of increasing your SEO know-how so you can both appear at the top rank whether the query was made through voice or typed search.
Utilize natural-sounding, long-tail keywords. In the old days, long-tail keywords are a no-no when it comes to SEO practices. But with voice search, these keywords will be your best friend because users are now using long, natural-sounding questions.
Optimize your featured snippets. When you Google something, you’d see a featured snippet at the top-most portion of the search results page. Your goal is to have your content be featured in that spot. To increase your likelihood, optimize your content by writing direct answers to possible questions relating to your products or services.
Creating an FAQ page helps. Don’t have a frequently-asked-questions page yet? Waste no time and create one. This one’s meant to gather all possible questions about your business. It’s your chance as well to develop answers that are voice SEO-friendly (short and direct yet informative).
Keep your content fresh. Like what an SEO marketing firm always say, a fresh supply of content is vital in keeping your website relevant to any search engines. When writing new content, just keep in mind that the words should be direct and easily comprehensible.
Speed up your site. Users who search by voice are looking for immediate results. With immediacy and rapidness in mind, you should also examine if the speed of your site is not lagging behind your competitors’.
Update your local listing. To rank high on local searches, make sure you’re local listings are updated. The information should be consistently clean and accurate; it should contain your business’ name, address, and phone number.
Tessa is an SEO marketing firm trusted by brands who want to bring their business to the next level. Using proven techniques and the best technologies available, we can help your business grow.